From 140 organic visits a month to 4,200 — by writing what nobody else would.
"The category's blogs all wrote about "the future of work". We wrote about switching from competitor X to competitor Y. Traffic followed."
A founder-led content team was publishing two trend pieces a week — "the future of performance reviews", "why Gen Z quits" — and seeing flat traffic for four quarters. Zero topical authority, zero inbound pipeline. Sales was 100% outbound and burning out. Demo bookings from the site: one per month, and that was the founder's college friend.
- Mapped 42 buying-intent keywords the category was ignoring — mid-funnel evaluation terms like "is [tool] worth it", "[tool] vs [tool]", "how to migrate from [tool]". Low-glamour, high-intent.
- Rebuilt site architecture into four topic clusters with pillar pages and supporting articles. Every article had an explicit next action (demo, comparison, migration checklist).
- Fixed 11 technical issues eating crawl budget: duplicated faceted URLs, a broken sitemap reference, LCP over 4s on the homepage, three orphaned pages Google had stopped re-crawling.
- Earned 19 editorial backlinks from HR and ops publications by helping the client run an original 800-respondent survey on hybrid work policy — then giving journalists the data package for free.
140 → 4,200
Monthly organic sessions in 7 months
14 / month
Demo bookings attributed to SEO
61%
Lower CAC on inbound vs outbound pipeline
Show us the number that's stuck. We'll tell you if we can move it.
Thirty minutes, no deck, no pitch. You walk us through the constraint — CAC, CPL, organic traffic, repeat rate, whichever. If we see an opening we'll propose a diagnostic. If we don't, we'll say so.