Case Studies

Real engagements. Real numbers. No agency poetry.

Q: How real are these numbers?

Every figure on this page came from the client's own Meta Ads Manager, Google Ads, Search Console, GA4 property, CRM, or POS — not an estimate or a "projected" number. Names are anonymised at the client's request, which is standard for live engagements; we can arrange a reference call on request once a diagnostic is underway.

Q: Are these best cases or typical?

A mix. These six were selected because they map to problems our inbound asks us about most. Typical engagements move the primary number by 30–60% in 90 days; outliers (like the organic traffic case) take longer but compound harder. We'll tell you honestly on the first call which shape your situation is closest to.

Q: Why anonymise the clients?

Two reasons. One, many of our engagements deal with competitive information (CAC, CPL, margin structure) that clients don't want competitors seeing. Two, a founder publishing their own numbers can affect fundraising narratives — that's their call to make, not ours. Every named reference on our site is with explicit client permission.

Q: What does an engagement look like in the first 30 days?

Week 1–2 is pure diagnosis: read-only access to ad accounts, GSC, analytics, CRM, and 3–5 customer calls. Week 3 is a plan meeting where we name the single number we're going to move and the smallest loop to move it. Week 4 is the build — copy, creative, tech, or content, depending on the case. We don't charge for any work before the plan meeting if the diagnosis shows we can't actually help.

Q: Can you guarantee a similar result?

No. Anyone guaranteeing specific percentages is either lying or using tactics that collapse next quarter. What we guarantee is the diagnostic approach, full transparency in every monthly report, and a refund of the current month's retainer if we ever miss a stated milestone without a plausible explanation.

Q: Do you only work with SMBs?

Most of our book is Indian SMBs between ₹5Cr and ₹100Cr ARR — that's the segment where a focused system beats a big team. We've also worked with earlier-stage D2C brands (₹50L–₹5Cr) and will take on one or two a year if the founder is hands-on and the unit economics are honest.

Q: How do we start?

Book a 30-minute scoping call. No slide deck, no pitch. You walk us through where the number is stuck and what you've already tried. If we see an opening, we'll propose a two-week paid diagnostic. If we don't, we'll tell you — and where relevant, point you to an agency or in-house hire that fits better.

Every story below is a live engagement we ran. Names are anonymised at the client's request — but the industry, the constraint, the approach, and the number we moved are exactly as we lived them.

Numbers shown are from the client's own ad account, GSC, CRM, or POS. No projections, no "up to", no lifetime totals dressed up as monthly.

See how we work Talk to us

38%

Lower CAC

D2C skincare, 90 days

30×

Organic traffic

B2B SaaS, 7 months

4.6

Google rating recovered

Legal firm, from 1.9 stars

₹138

Cost per qualified lead

Down from ₹420, EdTech

How we pick what to measure

The number that breaks when your business does — that's the one we work on.

We don't run dashboards full of vanity. Before any engagement starts, we spend the first two weeks finding the single metric that's actually limiting growth — and the smallest closed loop that would move it. Every case below was framed this way.

Honest diagnosis before action

First two weeks are pure observation — ad account, GSC, CRM, sales calls, checkout session recordings. We only propose what the data earns. If we don't see an opening, we say so and refund the retainer.

Smallest closed loop first

We don't build a "six-month growth plan." We build the smallest system that can prove the thesis in 30 days — one audience, one offer, one measurable outcome. If it works, we scale. If it doesn't, we pivot without burning a quarter.

Revenue over rankings

Rankings, reach, impressions, engagement rate — none of it pays rent. We report on the number that pays your team. Rankings become a footnote to "₹X pipeline this month, attributed to this channel."

Full transparency, always

You get view-access to the raw GSC, ad account, Analytics property, and CRM. Our monthly report is a four-line summary, not a 40-page PDF. If the number went backwards, we'll be the first to tell you — with the reason.

The Six

Six engagements. Six different stuck numbers.

Each case has its own dedicated page — the full challenge, approach, and the numbers that moved.

D2C Skincare

Bengaluru

CAC down 38% in 90 days — same ad spend, sharper system.

The founders thought their Meta ads were broken. They weren't. The leak was between the click and the checkout.

CRO Lifecycle (Email + WhatsApp) Paid Creative Audit

Read the full story 02

B2B SaaS — HR Technology

Pune

From 140 organic visits a month to 4,200 — by writing what nobody else would.

The category's blogs all wrote about "the future of work". We wrote about switching from competitor X to competitor Y. Traffic followed.

SEO Content Marketing Technical SEO

Read the full story 03

Legal Services

Mumbai

A 1.9 Google rating, a dead phone line, and the way back — without deleting a single review.

One unhappy client. Three friends with Google accounts. A 12-year-old firm facing an existential crisis in 14 days.

Online Reputation Management Local SEO Content

Read the full story 04

Fitness Studio Chain

Delhi NCR — 4 locations

Filled 4 branches through the hardest summer quarter — without cutting membership prices.

Every June to August, the chain lost a third of its members. Branch #2 was bleeding ₹60k a month. We decided not to discount our way out.

Local SEO Google Ads WhatsApp Lifecycle

Read the full story 05

EdTech — Exam Preparation

Jaipur

CPL from ₹420 to ₹138 — by fixing what happened after the click.

They didn't need cheaper ads. They needed a system that could tell the difference between a student ready to enrol and a student killing time in study hall.

AI Chatbot Workflow Automation Lead Qualification

Read the full story 06

F&B — Cloud Kitchen

Hyderabad

Repeat-order share from 18% to 43% — without a single extra rupee in ads.

Every good meal was a one-night stand with a first-time buyer on Swiggy. We made the second order the goal — not the first.

Email + WhatsApp Lifecycle ORM Reels Content

Read the full story

The Full Stories

How each one actually went.

Anonymised by industry and city at the client\'s request. Approach, timeline, and number are exactly as we lived them.

“The founders thought their Meta ads were broken. They weren't. The leak was between the click and the checkout.”

CAC down 38% in 90 days — same ad spend, sharper system.

The Challenge

A bootstrapped D2C skincare brand was spending roughly ₹4.8L a month on Meta for a 1.6% sitewide conversion rate. The team had already "optimised" the ads three times. Every optimisation moved CTR by 10% and CAC by zero — because CAC isn't an ads problem if the leak is downstream.

Our Approach

Audited all 184 live creatives against their 90-day performance window. 72% had never recouped their CPM — we paused them and doubled down on three ugly-duckling winners the brand had almost killed.
Rewrote the product detail page so the messaging matched the ad. The mismatch between "gentle for acne-prone skin" in the ad and a dense ingredient wall on the PDP was the single biggest bounce driver.
Launched a 9-touch email + WhatsApp sequence for abandoned carts and first-time buyers. Separate tracks for each: abandoners got a use-case education arc, first-time buyers got an onboarding arc.
Kept monthly ad spend flat through the entire 90 days — this was deliberate. We wanted the CAC drop to come from the system, not more money.

What Changed

₹612 → ₹378

Blended CAC in 12 weeks

11% → 28%

First-order to second-order rate (6 months)

23%

Revenue now attributed to owned channels

CRO Lifecycle (Email + WhatsApp) Paid Creative Audit

12 weeks to CAC drop · 6 months to retention lift

“The category's blogs all wrote about "the future of work". We wrote about switching from competitor X to competitor Y. Traffic followed.”

From 140 organic visits a month to 4,200 — by writing what nobody else would.

The Challenge

A founder-led content team was publishing two trend pieces a week — "the future of performance reviews", "why Gen Z quits" — and seeing flat traffic for four quarters. Zero topical authority, zero inbound pipeline. Sales was 100% outbound and burning out. Demo bookings from the site: one per month, and that was the founder's college friend.

Our Approach

Mapped 42 buying-intent keywords the category was ignoring — mid-funnel evaluation terms like "is [tool] worth it", "[tool] vs [tool]", "how to migrate from [tool]". Low-glamour, high-intent.
Rebuilt site architecture into four topic clusters with pillar pages and supporting articles. Every article had an explicit next action (demo, comparison, migration checklist).
Fixed 11 technical issues eating crawl budget: duplicated faceted URLs, a broken sitemap reference, LCP over 4s on the homepage, three orphaned pages Google had stopped re-crawling.
Earned 19 editorial backlinks from HR and ops publications by helping the client run an original 800-respondent survey on hybrid work policy — then giving journalists the data package for free.

What Changed

140 → 4,200

Monthly organic sessions in 7 months

14 / month

Demo bookings attributed to SEO

61%

Lower CAC on inbound vs outbound pipeline

SEO Content Marketing Technical SEO

7 months to the traffic curve · 5 months to first demos

“One unhappy client. Three friends with Google accounts. A 12-year-old firm facing an existential crisis in 14 days.”

A 1.9 Google rating, a dead phone line, and the way back — without deleting a single review.

The Challenge

A matrimonial-law firm with a twelve-year track record hit a one-star pile-on after a difficult client circulated a review with friends. Google rating dropped from 4.3 to 1.9 in two weeks. The phone line — which had been the firm's primary inbound channel — went to zero calls for 23 consecutive days. No new cases, no inbound referrals, a senior partner asking whether to shut down.

Our Approach

Did not argue, flag, or attempt to delete. Every attempt to remove a low-star review without cause backfires — Google tracks it. Instead we worked the asymmetry: 12 years of happy clients had never been asked to leave a review.
Contacted every successfully closed case from the past three years — 180 individual phone calls across three weeks. Not a template SMS. A partner-level call explaining the situation and asking for an honest review only if they genuinely wanted to help.
Built an ORM pipeline: automated review request 72 hours after every case closure, a drafted response template for every incoming review within 24 hours (good or bad), monthly Google Business Profile posts highlighting judgement wins and public notices.
Published a 40-article legal FAQ on the site — divorce, maintenance, custody, property division — answering the exact questions clients called to ask. Intent-matched, trust-signalling, and nearly zero of it existed on competitor sites.

What Changed

1.9 → 4.6

Google rating in 4 months (68 verified reviews)

Day 60

Phone volume back to pre-incident levels

6 of 9

Target terms at local pack #1 within 6 months

Online Reputation Management Local SEO Content

Crisis to recovery in 4 months

“Every June to August, the chain lost a third of its members. Branch #2 was bleeding ₹60k a month. We decided not to discount our way out.”

Filled 4 branches through the hardest summer quarter — without cutting membership prices.

The Challenge

A 4-branch studio chain saw 34% member churn every monsoon season and new sign-ups collapse. Branch #2 had been operating loss for three months. The obvious lever — aggressive discounting — would cannibalise the renewal base. The Google Business Profiles were half-maintained: wrong Sunday hours, 2017 photos, review replies that stopped two years ago.

Our Approach

Rebuilt all 4 GBPs with a one-day on-site photography session per branch, correct service area polygons, and a weekly post cadence (schedule updates, new classes, member wins).
Launched geo-targeted Google search ads with a ₹200/day cap per branch. Critically: the call extension dialled the branch manager directly, not a central number — which had been losing 40% of calls to hold times.
Built a WhatsApp re-engagement sequence for lapsed members. Not a discount bomb — three messages across 10 days, spaced like a friend checking in, with a single renewal-only incentive at message three.
Launched a member referral campaign: active members earned two weeks free for every joined referral. Baked the referral ask into the WhatsApp renewal flow, not a separate campaign.

What Changed

2.3×

Trial sign-ups across the summer

Month 3

Branch #2 back to operating positive

7% → 24%

Referral share of new joiners

Local SEO Google Ads WhatsApp Lifecycle

3 months to branch-level turnaround

“They didn't need cheaper ads. They needed a system that could tell the difference between a student ready to enrol and a student killing time in study hall.”

CPL from ₹420 to ₹138 — by fixing what happened after the click.

The Challenge

An exam-prep institute spent ₹420 per lead and 62% of those leads never picked up a counsellor's call. Counsellors were spending 70% of their day on unanswered dials. Every lead was treated identically — no scoring, no priority queue — so the cheap, casually-curious leads got called first while the genuine ones cooled off over 48 hours.

Our Approach

Built a WhatsApp AI chatbot that qualified every incoming lead in the first 90 seconds: target exam, preferred language, budget band, study timeline, current prep status. Natural conversational flow, not a form.
Cold leads (mismatched timeline, budget, or exam) were automatically routed into a nurture sequence — weekly study tips, past papers, a mock-test link — with no counsellor touch until they self-qualified.
Hot leads triggered an instant CRM ping to the counsellor for that student's exam subject, with the full qualification context pre-loaded. Counsellor calls started with "I see you're prepping for NEET with a July window" — not "what do you want?"
Added a Calendly-style booking step for leads that wanted to schedule instead of be called — roughly 30% of qualified leads chose this.

What Changed

₹420 → ₹138

CPL over 4 months

38% → 71%

Counsellor call-show rate

1.9×

Enrolment conversion on identical spend

AI Chatbot Workflow Automation Lead Qualification

4 months · no change to ad creative or spend

“Every good meal was a one-night stand with a first-time buyer on Swiggy. We made the second order the goal — not the first.”

Repeat-order share from 18% to 43% — without a single extra rupee in ads.

The Challenge

A two-kitchen operator sold through Swiggy and Zomato, where 80% of orders came from first-timers hunting discounts. No direct channel, no brand memory, no way to reach a customer after the aggregator pocketed the data. Every month reset to zero. Discount dependency was eating the margin.

Our Approach

Launched a mobile-first direct-order landing page with WhatsApp-pay enabled and a loyalty perk not available on aggregators — free sides on every third direct order. Packaging inserts drove first-time aggregator buyers to the direct channel on order #2.
Built a four-step post-order flow: day 1 thank-you with a short menu backstory, day 3 review request with a photo prompt, day 10 re-order nudge with a personal note from the head chef, day 21 menu-drop teaser.
ORM layer replied to every Swiggy and Zomato review within 6 hours — positive and negative — in the voice of the chef, not a support template. Rating deltas on individual dishes were fed back to the kitchen within 48 hours.
A weekly Reels cadence showing kitchen craft — not food-porn loops, but the specific humans cooking. Used organically in the WhatsApp re-engagement flow.

What Changed

18% → 43%

Repeat-order share in 5 months

<1% → 17%

Direct-channel share of revenue

3.9 → 4.4

Average aggregator rating

Email + WhatsApp Lifecycle ORM Reels Content

5 months · no change to aggregator spend

Industries we\'ve run engagements in

Where the system has earned its rent.

D2C Beauty & Skincare B2B SaaS Legal & Professional Services Fitness & Wellness EdTech & Exam Prep F&B & Cloud Kitchens Real Estate Healthcare Clinics Home Services Fintech Travel & Hospitality Manufacturing D2C Beauty & Skincare B2B SaaS Legal & Professional Services Fitness & Wellness EdTech & Exam Prep F&B & Cloud Kitchens Real Estate Healthcare Clinics Home Services Fintech Travel & Hospitality Manufacturing

FAQ — Straight answers about how we actually engage.

Still weighing it up?

Book a 30-minute scoping call — no deck, no pitch.

Support Center

FAQ FAQ

Straight answers about how we actually engage.

How real are these numbers?

Every figure on this page came from the client's own Meta Ads Manager, Google Ads, Search Console, GA4 property, CRM, or POS — not an estimate or a "projected" number. Names are anonymised at the client's request, which is standard for live engagements; we can arrange a reference call on request once a diagnostic is underway.

Are these best cases or typical?

A mix. These six were selected because they map to problems our inbound asks us about most. Typical engagements move the primary number by 30–60% in 90 days; outliers (like the organic traffic case) take longer but compound harder. We'll tell you honestly on the first call which shape your situation is closest to.

Why anonymise the clients?

Two reasons. One, many of our engagements deal with competitive information (CAC, CPL, margin structure) that clients don't want competitors seeing. Two, a founder publishing their own numbers can affect fundraising narratives — that's their call to make, not ours. Every named reference on our site is with explicit client permission.

What does an engagement look like in the first 30 days?

Week 1–2 is pure diagnosis: read-only access to ad accounts, GSC, analytics, CRM, and 3–5 customer calls. Week 3 is a plan meeting where we name the single number we're going to move and the smallest loop to move it. Week 4 is the build — copy, creative, tech, or content, depending on the case. We don't charge for any work before the plan meeting if the diagnosis shows we can't actually help.

Can you guarantee a similar result?

No. Anyone guaranteeing specific percentages is either lying or using tactics that collapse next quarter. What we guarantee is the diagnostic approach, full transparency in every monthly report, and a refund of the current month's retainer if we ever miss a stated milestone without a plausible explanation.

Do you only work with SMBs?

Most of our book is Indian SMBs between ₹5Cr and ₹100Cr ARR — that's the segment where a focused system beats a big team. We've also worked with earlier-stage D2C brands (₹50L–₹5Cr) and will take on one or two a year if the founder is hands-on and the unit economics are honest.

How do we start?

Book a 30-minute scoping call. No slide deck, no pitch. You walk us through where the number is stuck and what you've already tried. If we see an opening, we'll propose a two-week paid diagnostic. If we don't, we'll tell you — and where relevant, point you to an agency or in-house hire that fits better.

Tell us your blocker

Show us the number that's stuck. We'll tell you if we can move it.

Thirty minutes, no deck, no pitch. You walk us through the stuck number — CAC, CPL, organic traffic, repeat rate, whichever. If we see an opening we'll propose a diagnostic. If we don't, we'll say so.

Book a scoping call Ask us anything

Real engagements. Real numbers. No agency poetry.

The number that breaks when your business does — that's the one we work on.

Honest diagnosis before action

Smallest closed loop first

Revenue over rankings

Full transparency, always

Six engagements. Six different stuck numbers.

CAC down 38% in 90 days — same ad spend, sharper system.

From 140 organic visits a month to 4,200 — by writing what nobody else would.

A 1.9 Google rating, a dead phone line, and the way back — without deleting a single review.

Filled 4 branches through the hardest summer quarter — without cutting membership prices.

CPL from ₹420 to ₹138 — by fixing what happened after the click.

Repeat-order share from 18% to 43% — without a single extra rupee in ads.

How each one actually went.

CAC down 38% in 90 days — same ad spend, sharper system.

From 140 organic visits a month to 4,200 — by writing what nobody else would.

A 1.9 Google rating, a dead phone line, and the way back — without deleting a single review.

Filled 4 branches through the hardest summer quarter — without cutting membership prices.

CPL from ₹420 to ₹138 — by fixing what happened after the click.

Repeat-order share from 18% to 43% — without a single extra rupee in ads.

Where the system has earned its rent.

Still weighing it up?

Straight answers about how we actually engage.

Show us the number that's stuck. We'll tell you if we can move it.

Let’s Engineer

Your Growth