Filled 4 branches through the hardest summer quarter — without cutting membership prices.
"Every June to August, the chain lost a third of its members. Branch #2 was bleeding ₹60k a month. We decided not to discount our way out."
A 4-branch studio chain saw 34% member churn every monsoon season and new sign-ups collapse. Branch #2 had been operating loss for three months. The obvious lever — aggressive discounting — would cannibalise the renewal base. The Google Business Profiles were half-maintained: wrong Sunday hours, 2017 photos, review replies that stopped two years ago.
- Rebuilt all 4 GBPs with a one-day on-site photography session per branch, correct service area polygons, and a weekly post cadence (schedule updates, new classes, member wins).
- Launched geo-targeted Google search ads with a ₹200/day cap per branch. Critically: the call extension dialled the branch manager directly, not a central number — which had been losing 40% of calls to hold times.
- Built a WhatsApp re-engagement sequence for lapsed members. Not a discount bomb — three messages across 10 days, spaced like a friend checking in, with a single renewal-only incentive at message three.
- Launched a member referral campaign: active members earned two weeks free for every joined referral. Baked the referral ask into the WhatsApp renewal flow, not a separate campaign.
2.3×
Trial sign-ups across the summer
Month 3
Branch #2 back to operating positive
7% → 24%
Referral share of new joiners
Show us the number that's stuck. We'll tell you if we can move it.
Thirty minutes, no deck, no pitch. You walk us through the constraint — CAC, CPL, organic traffic, repeat rate, whichever. If we see an opening we'll propose a diagnostic. If we don't, we'll say so.